4 Reasons To Include Content Marketing In Your Marketing Strategy

Content marketing involves the creation and sharing of online material like blogs, videos, and social media posts that are geared towards stimulating interest in a brands products or services without explicitly promoting the brand itself. This is done through a strategic marketing approach focusing on distributing valuable, relevant content in the hopes of gaining the trust and loyalty of potential customers.

Educate Your Audience

You can use content to inform your customers about a problem they may have, and a solution to fix it. For example, let’s say you are a fitness coach. Your content can teach your audience about workout problems they may be having, and how to correct those mistakes to train better and harder.

Encourage Engagement

When you produce content for your audience, you create opportunities for them to get more involved. Giving customers the ability to follow your social media platforms, leave comments on blogs, and share video posts with friends creates tons of user engagement that can spread fast.

Improve SEO

Good content and good SEO go hand-in-hand. SEO enables search engines to find your content, and great content will perform better in search engines. By formatting your content to appeal to both humans and search engines, it is more likely that your content will be seen by your target audience. Focusing on headlines, subheadings, and the specific words you use in your posts will all play a role in your SEO.

Business Growth

Content boosts business growth. The right type of content, placed on the right platforms at the right time will attract more people to your business. Bottom line, as more of an audience views your content, more of your audience will turn into customers, and more customers means more revenue for your business.

Want to know more about content marketing? We can help you find ways to incorporate it into your marketing plan. Contact us to chat about Ottawa marketing services!

“Old School” Marketing Strategies that Still Work

Basic marketing strategies, also known as “old school” marketing, have been proven over the years to help businesses ramp up their marketing plans and brand awareness. These are basic marketing initiatives that came before the digital world and have been used by companies for many years. Here are some strategies that you might want to try out for your business!

Competitor Analysis

Conducting a competitor analysis can help you find a position within your market and give you an idea of your ideal customer. This step should be the first thing you do to build your entire marketing plan as it creates a baseline for your business and marketing initiatives. Keeping up to date on your competitors marketing can also help you come up with new and creative ideas for your company and how you can increase sales through these strategies.

Cold Email

Finding potential customer emails online is a simple task that can kick off your marketing strategies. After creating a list of emails, using a program like MailChimp will allow you to send company promotional emails to potential customers. Cold emailing can be considered a less intrusive way of marketing to customers than cold calling. It can be a successful strategy if the right people are emailed and the content of the email is straight to the point and engaging enough for people to open it.

Referral Program

Creating a referral program for current and future customers can help with your customer retention. This is an easy and smart way to keep customers coming back for repeat purchases and for keeping them in your good books. A referral program can be as simple as receiving a small discount or free item after collecting a certain amount of points from previous purchases. Having a referral program also creates an opportunity for your customers to recommend your products to others and speak positively about your brand.

Website

Creating a strategic website that can easily generate leads for your business is key to any marketing plan and to running a business. This plays a huge role on your digital strategy that can come after your try out these marketing ideas. Having a website that has necessary information about your company and is easy to navigate is the way you want to go in order to inform your customers and produce leads easily. Contact us to get your website project started!

Testimonials

Asking past customers for testimonials gives you easy content to share on your website and social media accounts. Having a testimonial section on your website also gives visitors the opportunity to get an idea of how you do business and treat customers. These testimonials can also be shared across all your social media platforms for the public to see.

Client Gifts

Sending thoughtful gifts to past clients allows you to create positive, lasting relationships that will benefit your business in the long run. Whatever you decide to send, make sure it has some type of reference to your company so the customer is reminded of the gesture for a good period of time. This marketing strategy is another way to create positive word of mouth between past, current and potential customers.

Flyers & Promotional Material

Leaving some type of flyer, brochure or promotional material explaining your services and products at local coffee shops, grocery stores or businesses is a low cost marketing strategy that can generate leads and brand awareness. Passing these types of marketing material out at local events is also a great location. Mail outs to apartments and houses can also create potential leads and brand awareness within your community.

Need help with any of these marketing strategies? We can help! Contact us today and we’d be happy to talk about your project with you.

Website Do’s and Don’ts

When it comes to your website there are certain things you should have and things to avoid. We can help your company determine the best path to take for your website.

Here are some important things to have and some to stay away from:

  • DO invest in creating a professional and secure website for your business.
  • DO make it possible to contact you easily from the homepage.
  • DO bucket your content by theme and importance to your clients.
  • DO add your social buttons and a company blog.
  • DO add your business reviews and testimonials to your website homepage.
  • DON’T underestimate the importance of an easy to navigate website to generate leads.
  • DON’T bury or over complicate your contact form, this is an important part of your website.
  • DON’T publish irrelevant content with too many links, videos on auto-play or distracting pop-ups.
  • DON’T make it hard for a customer to find what they are looking for or they will leave within 30 seconds.
  • DON’T miss out on updating content. Blogs should be updated frequently to help get your site crawled by search engines more often.

If you are an Ottawa business and need help with your website design, get in contact with us! We’re here to help!

 

Perfecting the Marketing Email

Email marketing allows you to reach your target audience with content that is valuable and relevant to them. Consumers receive a variety of marketing emails each day, which means you need to know how to make the most of your email. Here are a few tips to get you started on email marketing:

Subject line

This part of the email determines whether or not your customer will open the email, which means it must be perfect! Try to keep it short and simple, but powerful enough to grab their attention. You can try asking a question or using emojis to keep them guessing.

Header

Your company logo should be displayed here, as this is the first thing customers will see once they open the email. You might also want to include a tagline. It’s a good idea to hire a graphic designer to set up your email template for you, so your company can look as professional and on brand as possible.

Body

This is the main content of the email. Try to keep sentences and paragraphs short to make sure all the information is read by the customer. Here you can include images, videos, illustrations, bold text, or bulleted lists to keep them engaged. Always double check your sentence structure and grammar as this is a representation of your company.

Signature

Include a line with the name of your company, your website URL and contact information. This will give your customers the opportunity to contact you directly if they wish, or visit your website to find out more about the company.

Social

Directly below your signature, most people have social icons that link to social media accounts. This is helpful because it gives customers another chance to interact with and learn more about your company and updates that may be relevant to them.

If you’re thinking of creating an email template for you company, we can help! Contact us today to learn more.

Using Social Media for your Business

Social media channels are extremely useful for companies to interact with customer or potential customers, to create brand awareness amongst thousands of people and to share important content about their business, service or product.

Most business owners know it’s important to implement a social media strategy into their marketing plan, but very few know how to go about it. Here are some tips on where to start:

  1. Educate yourself – just like any marketing initiative in the digital world there are always new things to learn about social media. Taking the time to learn about every different channel will help you determine which ones will work best for your company.
  2. Remember branding – it is important to have all your channels follow your company’s branding guidelines. This could involve resizing your logo to have as your display photo or create on brand banner images for your social pages.
  3. Write a plan – this is key to stay on track and consistent with your posting. Start with figuring out what your keywords will be, so you have an idea of what kind of posts you will be forming. Next create a social calendar where you can mark what post will be going out each day – you can try doing this a month or two in advance if that works for you.
  4. Set time each day – it may seem like you won’t need to monitor your social channels each day, but this can be a full time job! Set a time each day where you will sit down, monitor your channels and interact with customers, this will help build you social presence.
  5. Ask for help – because this can be a full time job, it’s okay to ask for help. Hire a social media manager that can help you stay on top of your social presence. We offer social media services and would love to help all businesses build a successful following on social media.

Contact us today to chat about what we can do for you and your social presence!

 

Our Team is Growing

We are very excited to announce Jessica Filoso is now on board with our team full time. Jessica brings great design abilities along with project management, CPC Campaign management, and Social media skills to the table. Another great asset for our growing team here at ForceFive Media.

We Have Moved!

We are now officially in our new office space in the heart of Kanata high tech at 1283 Teron Road

Very exciting change for the company – we are looking forward to expanding as we grow into this brand new space