“Old School” Marketing Strategies that Still Work

Basic marketing strategies, also known as “old school” marketing, have been proven over the years to help businesses ramp up their marketing plans and brand awareness. These are basic marketing initiatives that came before the digital world and have been used by companies for many years. Here are some strategies that you might want to try out for your business!

Competitor Analysis

Conducting a competitor analysis can help you find a position within your market and give you an idea of your ideal customer. This step should be the first thing you do to build your entire marketing plan as it creates a baseline for your business and marketing initiatives. Keeping up to date on your competitors marketing can also help you come up with new and creative ideas for your company and how you can increase sales through these strategies.

Cold Email

Finding potential customer emails online is a simple task that can kick off your marketing strategies. After creating a list of emails, using a program like MailChimp will allow you to send company promotional emails to potential customers. Cold emailing can be considered a less intrusive way of marketing to customers than cold calling. It can be a successful strategy if the right people are emailed and the content of the email is straight to the point and engaging enough for people to open it.

Referral Program

Creating a referral program for current and future customers can help with your customer retention. This is an easy and smart way to keep customers coming back for repeat purchases and for keeping them in your good books. A referral program can be as simple as receiving a small discount or free item after collecting a certain amount of points from previous purchases. Having a referral program also creates an opportunity for your customers to recommend your products to others and speak positively about your brand.


Creating a strategic website that can easily generate leads for your business is key to any marketing plan and to running a business. This plays a huge role on your digital strategy that can come after your try out these marketing ideas. Having a website that has necessary information about your company and is easy to navigate is the way you want to go in order to inform your customers and produce leads easily. Contact us to get your website project started!


Asking past customers for testimonials gives you easy content to share on your website and social media accounts. Having a testimonial section on your website also gives visitors the opportunity to get an idea of how you do business and treat customers. These testimonials can also be shared across all your social media platforms for the public to see.

Client Gifts

Sending thoughtful gifts to past clients allows you to create positive, lasting relationships that will benefit your business in the long run. Whatever you decide to send, make sure it has some type of reference to your company so the customer is reminded of the gesture for a good period of time. This marketing strategy is another way to create positive word of mouth between past, current and potential customers.

Flyers & Promotional Material

Leaving some type of flyer, brochure or promotional material explaining your services and products at local coffee shops, grocery stores or businesses is a low cost marketing strategy that can generate leads and brand awareness. Passing these types of marketing material out at local events is also a great location. Mail outs to apartments and houses can also create potential leads and brand awareness within your community.

Need help with any of these marketing strategies? We can help! Contact us today and we’d be happy to talk about your project with you.

Website Do’s and Don’ts

When it comes to your website there are certain things you should have and things to avoid. We can help your company determine the best path to take for your website.

Here are some important things to have and some to stay away from:

  • DO invest in creating a professional and secure website for your business.
  • DO make it possible to contact you easily from the homepage.
  • DO bucket your content by theme and importance to your clients.
  • DO add your social buttons and a company blog.
  • DO add your business reviews and testimonials to your website homepage.
  • DON’T underestimate the importance of an easy to navigate website to generate leads.
  • DON’T bury or over complicate your contact form, this is an important part of your website.
  • DON’T publish irrelevant content with too many links, videos on auto-play or distracting pop-ups.
  • DON’T make it hard for a customer to find what they are looking for or they will leave within 30 seconds.
  • DON’T miss out on updating content. Blogs should be updated frequently to help get your site crawled by search engines more often.

If you are an Ottawa business and need help with your website design, get in contact with us! We’re here to help!


We Have Moved!

We are now officially in our new office space in the heart of Kanata high tech at 1283 Teron Road

Very exciting change for the company – we are looking forward to expanding as we grow into this brand new space


Web Design Trend Predictions for 2016

Rich Graphic Text: The websites of 2016 should see a lot of creative use of text that is comprised of lots of images, textures and different patterns. Typography and creative fonts have always been a significant part of any good web design, but with the integration of texts and other graphical elements, it will now be even more important in the overall website look and feel.

Customer Centric Website Design: The idea that your website design should be guided by your customers’ needs sounds self explanatory, but yet it is now only starting to gain traction as a serious consideration in the design process. Customer centric web design promotes designers and site owners to envision the customers’ journey through your website and to optimize the site in order to make the customer’s journey even more rich.

Centered Content – Secondary Pages: A powerful new style that will become ever more prevalent on homepage designs is centered content. This style which places the main message of the page at the center of the viewing area, surrounded by a visual or a smooth textured area that creates a dramatic effect for the viewer. This layout works great on website pages that want to emphasize a minimal amount of content.

Split Content: With centered layouts being used more on content-light pages, pages that carry more punch will also get a facelift with split content layout. Split content divides the screen into wide content areas, not Pinterest like style boxes. The look of each different section can be different, not being dictated by a single design tone. This gives designers an opening for creativity without threatening the clarity of the content hierarchies.

Web Design Trends for 2015

While these styles have been around for a few years, these are some happening trends in graphic and web design for 2015 that we think will only get stronger this year.

Flat Design

Flat design has been around for a number of years but recently it has been gaining some ground. While flat design draws its influence from different styles of web based art it can be said that it was Apple’s 2012 release of its flagship IOS 7 that took flat design mainstream

Fullscreen Background Images & Motion Videos

Those Fullscreen background images are one of the major design trends for 2015. A perfect example of a great full screen video is airbnb.com. In just a few seconds you will travel around the globe via short videos to different cities, through various rooms on different vehicles. These short vids immerse you in Airbnb’s branding and give you an experience that really blows your socks off.

Parallax Scrolling Sites

Another web design trend for 2015 that is becoming very popular is called “parallax scrolling sites”. This technique came from the multi-plane camera technique used in more traditional animation and made popular by 2D computer graphics and video games. One example is the 1982 arcade game Moon Patrol.

Grid Layout

Web designers continue to use designs with grid-like layouts. This may have been started by the ever-popular pintrest. The grid layout design creates a user experience that is fantastic for tangible product based websites. The layout allows users to quickly and easily view each item in a very structured way. It is also very mobile friendly and you can easily use your fingers to view and navigate these sites.

Understanding SEO

Search engine optimization is the process of getting traffic from free listings on search engines. Websites are shown and ranked based on what the search engine considers most relevant to users.

Search engines, such as Google and Bing, are considered a system that gives answers to peoples questions. These engines use an algorithm to rank websites based on specific qualities they display.


Choosing specific language will help with your websites SEO. Search engines will pick up on certain words used. Therefore, using key words that are directly related to the topic of your website, or what your business does, will boost your ranking on search engines. Words are a large part of SEO and they definitely matter. When putting together a website take the words you use into account.


Although page titles are not directly seen on websites (seen in the code), they too have a huge impact on a websites ranking on search engines. Using specific titles in your code will help a websites SEO. For example, if the website you created is for your construction business, using words and titles that pertain directly to construction will make you more popular on search engines. Titles often summarize web pages, so picking the right title is important.


Links between websites matter. Websites linking to other websites acts as a positive recommendation. Search engines will pick up on websites that have a lot of outside links pointing to it. But you have to be careful because negative links can also be out there. Some people create links to promote their own websites, which can deteriorate your website’s search engine ranking.

Social Media Marketing

The amount of time a person spends using social media on their phone, tablet or computer is constantly on the rise. Not having such portable devices is rare and taboo nowadays. And as the number of devices and hours of usage grow, businesses must follow along with the social trends.

Social media is a very powerful medium for getting information to consumers quickly and efficiently. The virality posts can receive on social media is huge in attracting and interacting with consumers. And as these platforms continue to grow having a positive appearance across many is key for marketing.

Relevant Content

No one likes that annoying Facebook or Twitter account that creates posts every two minutes with useless information. The best way to attract key market consumers is by writing posts that have relevant information. Think about posting useful information that catch peoples attention, whether that is with relevant articles, questions, or promotions. People want to read interesting information that obviously has something to do with your business.

Target Audience

The most basic thing to figure out when making marketing decisions is who your target audience is. Knowing who your target audience is can then be applied to your social media strands. Posting information that will apply to this audience is a smart way to get your name out there.

Specific strands of social media also apply to different target markets. Therefore, you have to make decisions on which ones most suit your consumer base. For example, using LinkedIn as a platform isn’t a smart idea for every business because only a specific audience uses it on a daily basis.


Yes, keeping social media pages up to date can be hard, but disappearing for months at a time isn’t a good marketing strategy. By frequently engaging with your social media community you can create relationships that will greatly benefit you. Creating a social media schedule is the best way to remind yourself to post information and keep all of it up to date. Audiences will more likely follow you if you have consistent posts across all social threads.

Website Design Trends for 2014

The Web is always changing and what was super “in” this year may not be the same for 2014. There are various design trends to follow for your website for the next year. There are cool new techniques and concepts that are constantly upgrading the user experience for your users. Your website content, website design and online marketing features can always be tweaked to provide a better UI for your visitors. While a 2014 website design trend may not be specifically geared for your target audience, it’s a great idea to keep on top of  what’s out there and what is popular for all types of website design. Website design is now utilizing various responsive designs to handle all of the traffic from mobile devices, and this will only continue to evolve further in 2014. Here’s a look at some of the other website design trends you can expect this year:

More Focus on Content

The main thing that every online marketer should be paying more attention to is content. As Google and other search engines place more and more emphasis on stronger, high quality, original content, you need to be evaluating your blog articles and news items to determine whether your content is meeting these new standards. Use a professional writer if you need to. Content will be focused around the website user while also using social signals, originally written articles and semantic search keywords to drive traffic – this will be a large player in the success of a page’s rank. Content must be fully accessible and available on all mobile platforms, but it must also be easily indexed and readable by the major search engines.

Simple Web Design Techniques

By making your content more accessible and readable, you should also focus on a more simple site design. Your site should utilize responsive designs in order for users to access your site all over the globe from whatever device they are browsing with. This means that content strategy, UX, accessibility, visual design and usability will all play a role in the 2014 web design trends. For now, sites have to be readable and easily navigated by users on any device.

User-Centered Design

Design trends are also looking at what the user wants in a website. Ideally, you are providing all kinds of content, authoritative links, resources, images and video in a simplified fashion that allows users access from whatever device. The user experience should be looked at as an extension of how your brand interacts with an audience. If it’s easy to access all of your information, products, blog, social media and profile, then you are in a better standing to get more traffic, sales and social signals from all types of users.

App Interfaces

Desktop websites have been transforming at a pretty incredible rate. Web builders and designers are choosing imitation app style site-design. This makes it easier for users to find all of the content that they want in fewer clicks.

Single Page Design

You definitely won’t see too many sites with the “.mobi” mobile sites any more. The new 2014 trend is towards fully responsive designs that utilize a single page and unify both desktop and mobile versions into one single website. This helps for keeping things up to date as well. There is a new evolution taking place that will allow your multiple devices to access all your web pages. While there used to be an argument for adaptive design, it’s now headed for responsive design.

Adaptive vs Responsive Design

Adaptive vs responsive first began as the mobile browsing trend started to grow in the internet. Ottawa website designers no longer wanted to have a completely separate design for their mobile users. As cross-platform technologies continued to get better it has evolved beyond adapting a site to meet the demands of mobile users. Now it’s more about a single design that will change depending on the screen size, operating system and device that a website visitor uses to access a specific page. The question now becomes how to change over from adaptive vs responsive design to completely responsive designs in 2014.

Less Decoration, More Purpose

The visual trends are going towards a more simple minimalist design including flat colors, design-focused fonts and less decoration. Scalable CSS elements and responsive images are imperative for all of the users accessing the web through various mobile devices. Design elements and images are also optimized for retina displays and faster Internet connections. High resolution screens will be very important to how Ottawa website designers upgrade for future web trends.

Does Your Small Business Need a Website?

My business is pretty small, just me and two employees, and our product really can’t be sold online. Do I really need to build a website?

This question is one of the most important and most frequently asked questions of the digital business age.  Should your small business have a website, even if your business is very small and sells products or services you don’t think can be sold online? The answer is Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. These days, there’s not much that can’t be sold over the net. More than 40 million shoppers are now online, purchasing everything from e-books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Let me clarify one point: I’m not saying you should put all your marketing efforts into selling your product or service over the internet, but if your product is easy to sell online, you should certainly be considering it as part of your plan. You should at the very least have a good presence on the web so that customers, potential hires, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

With that said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously and not look micky mouse. Since many of your consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind donkeys, your chance at making a good first impression will be gone.

One of the greatest perks about the internet is that it has leveled the playing field when it comes to competing with the big box stores. You have one shot at making a good first impression. With a well-designed website, your little firm can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for your business, too bad for theirs.

It really doesn’t matter that your business is a small operation, when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a well built and designed website, you’re losing business everyday to other companies that do.

The One Exception to the “always need a website” rule

Here’s the exception to the rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business very seriously and because of that we have created this wonderful website for our customers!” or it screams, “Hey, look, I let my 15-year-old nephew design my site. Good luck finding anything or viewing it on a mobile device!”

Your website is a very important part of your business and marketing mix. Make sure you treat it as such.

10 Ways to Improve Your Local Search Engine Results

There are many things you can be doing with your website to help you gain more traction in your local search results. For example, we always want to be first in the “Ottawa Website Design”, “Kanata Web Design”, “Stittsville Web Design”, etc. Here are some great tips on how you can make this happen.

Make sure that you have a crawler friendly web site
The very first step in improving your performance in local search engines is to make sure that the search engines can easily crawl your site. Minimize the use of tables, and avoid deeply nested tables. Make sure that your business name, address, and contact information is featured prominently on the page as text, and not hidden from the crawlers in an image file. Your homepage title should include your business name, address and key words. Place a “H1” header near the top of the page that also has your business name, address, and local keywords in it.

Include your business address twice on the page
In addition to placing your business address prominently on the page, also include it in the footer. Abbreviate the business province in one of the addresses, and spell it out in the second iteration. Abbreviated provinces are sometimes misinterpreted by the crawlers.

Local blog articles
Write blog articles that include content that is written for your local followers. Using local keywords will be adding valuable content to your site.

Check out your business listing on the major search engines
Check out your business listings on Google, Yahoo Local, and MSN Live Search. If your business is not found, you should submit a listing at Google, Yahoo, and Superpages (for Microsoft Live Search).

For each listing, make sure that your contact info is correct, your business description is complete, and that it uses the same keywords that you are using on your web site. Make sure that your description has all the info that your potential customers will need to contact you. Include the county in addition to the city on your business listing. Finally, check out any photos of your business on the business directories, and provide better photos when you can.

Get your business rated
Ask your satisfied customers to write reviews and rate your business at Google, Yahoo, and MSN. Ask them to use the same keywords that you use in the business description and on your web site as part of their review. Don’t add too many reviews over a short period of time, and make sure that the reviews are very unique.

Solicit local links
Find a bunch of web directories that are local to your area, and ask them to link to your web site. Contact your local chambers of commerce (there are 2 in Ottawa) and ask them to link to your business from their web site.

Check out your competition
Do a local search for your business keywords (i.e. Web Design, Ottawa, ON) and see who your competition is. Find out who is linking to your competitors and investigate whether you can get the same sites to link to your business website. The links can be determined by going to Yahoo and typing “linkdomain:” and then your competitor’s web site (i.e. linkdomain:www.yourcompetitorssite.com). Click on “inlinks” in the results page.

Check inlinks for your site as well, and see who is linking to you. Make sure that the information on those sites is correct, and contact them if it isn’t.

Verify directory information
Check out your business listing on your local phone company site and other local phone directory sites. Make sure that your business information and description are what you want. Also, make sure that your information is correct at InfoUSA, Amacai, and Acxiom, which are major sources of local business data licensed by many directories.

Create separate web pages for different cities/regions
If your business serves multiple cities or regions, consider creating separate web pages for the different locals. It will take some time, but can really pay off in the end. To avoid duplicate content issues, be sure to have very unique, relevant content on each of the local specific pages. You can use online plagiarism tools to be sure your not content stealing. Be sure to include the county in addition to the city in describing your business.