“Old School” Marketing Strategies that Still Work

Basic marketing strategies, also known as “old school” marketing, have been proven over the years to help businesses ramp up their marketing plans and brand awareness. These are basic marketing initiatives that came before the digital world and have been used by companies for many years. Here are some strategies that you might want to try out for your business!

Competitor Analysis

Conducting a competitor analysis can help you find a position within your market and give you an idea of your ideal customer. This step should be the first thing you do to build your entire marketing plan as it creates a baseline for your business and marketing initiatives. Keeping up to date on your competitors marketing can also help you come up with new and creative ideas for your company and how you can increase sales through these strategies.

Cold Email

Finding potential customer emails online is a simple task that can kick off your marketing strategies. After creating a list of emails, using a program like MailChimp will allow you to send company promotional emails to potential customers. Cold emailing can be considered a less intrusive way of marketing to customers than cold calling. It can be a successful strategy if the right people are emailed and the content of the email is straight to the point and engaging enough for people to open it.

Referral Program

Creating a referral program for current and future customers can help with your customer retention. This is an easy and smart way to keep customers coming back for repeat purchases and for keeping them in your good books. A referral program can be as simple as receiving a small discount or free item after collecting a certain amount of points from previous purchases. Having a referral program also creates an opportunity for your customers to recommend your products to others and speak positively about your brand.


Creating a strategic website that can easily generate leads for your business is key to any marketing plan and to running a business. This plays a huge role on your digital strategy that can come after your try out these marketing ideas. Having a website that has necessary information about your company and is easy to navigate is the way you want to go in order to inform your customers and produce leads easily. Contact us to get your website project started!


Asking past customers for testimonials gives you easy content to share on your website and social media accounts. Having a testimonial section on your website also gives visitors the opportunity to get an idea of how you do business and treat customers. These testimonials can also be shared across all your social media platforms for the public to see.

Client Gifts

Sending thoughtful gifts to past clients allows you to create positive, lasting relationships that will benefit your business in the long run. Whatever you decide to send, make sure it has some type of reference to your company so the customer is reminded of the gesture for a good period of time. This marketing strategy is another way to create positive word of mouth between past, current and potential customers.

Flyers & Promotional Material

Leaving some type of flyer, brochure or promotional material explaining your services and products at local coffee shops, grocery stores or businesses is a low cost marketing strategy that can generate leads and brand awareness. Passing these types of marketing material out at local events is also a great location. Mail outs to apartments and houses can also create potential leads and brand awareness within your community.

Need help with any of these marketing strategies? We can help! Contact us today and we’d be happy to talk about your project with you.

Web Design Trend Predictions for 2016

Rich Graphic Text: The websites of 2016 should see a lot of creative use of text that is comprised of lots of images, textures and different patterns. Typography and creative fonts have always been a significant part of any good web design, but with the integration of texts and other graphical elements, it will now be even more important in the overall website look and feel.

Customer Centric Website Design: The idea that your website design should be guided by your customers’ needs sounds self explanatory, but yet it is now only starting to gain traction as a serious consideration in the design process. Customer centric web design promotes designers and site owners to envision the customers’ journey through your website and to optimize the site in order to make the customer’s journey even more rich.

Centered Content – Secondary Pages: A powerful new style that will become ever more prevalent on homepage designs is centered content. This style which places the main message of the page at the center of the viewing area, surrounded by a visual or a smooth textured area that creates a dramatic effect for the viewer. This layout works great on website pages that want to emphasize a minimal amount of content.

Split Content: With centered layouts being used more on content-light pages, pages that carry more punch will also get a facelift with split content layout. Split content divides the screen into wide content areas, not Pinterest like style boxes. The look of each different section can be different, not being dictated by a single design tone. This gives designers an opening for creativity without threatening the clarity of the content hierarchies.

Does Your Small Business Need a Website?

My business is pretty small, just me and two employees, and our product really can’t be sold online. Do I really need to build a website?

This question is one of the most important and most frequently asked questions of the digital business age.  Should your small business have a website, even if your business is very small and sells products or services you don’t think can be sold online? The answer is Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. These days, there’s not much that can’t be sold over the net. More than 40 million shoppers are now online, purchasing everything from e-books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

Let me clarify one point: I’m not saying you should put all your marketing efforts into selling your product or service over the internet, but if your product is easy to sell online, you should certainly be considering it as part of your plan. You should at the very least have a good presence on the web so that customers, potential hires, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

With that said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously and not look micky mouse. Since many of your consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind donkeys, your chance at making a good first impression will be gone.

One of the greatest perks about the internet is that it has leveled the playing field when it comes to competing with the big box stores. You have one shot at making a good first impression. With a well-designed website, your little firm can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for your business, too bad for theirs.

It really doesn’t matter that your business is a small operation, when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a well built and designed website, you’re losing business everyday to other companies that do.

The One Exception to the “always need a website” rule

Here’s the exception to the rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business very seriously and because of that we have created this wonderful website for our customers!” or it screams, “Hey, look, I let my 15-year-old nephew design my site. Good luck finding anything or viewing it on a mobile device!”

Your website is a very important part of your business and marketing mix. Make sure you treat it as such.

Photography and Your Business

Your website is often only as pretty as the photography and images that are on it. A beautiful website template can be ruined by poorly taken pictures.

Lets take the case of getting head shots of company staff to display on a website.

We commonly see 3 categories of images:


1. “Hey everyone, go on Facebook and send me a picture where you have less than 4 beers in you!”

Uh oh. This always results in a gallery of horrors that no web designer can photoshop away.

What this says to people viewing your site:
“We don’t really care what you think of us, we just wanted some pictures on our about page.”

2. “My daughter bought me a digital camera in 2002, I’ll see if I can find it!”

This is one we see a lot. The staff member sitting nervously on his or his office chair, the bright flash in a dark room washing out all of the details of the face, a big ugly shadow on the wall behind the person. Some photoshopping can be done to correct exposure issues but the images are often too far gone to make respectable.

What this says to people viewing your site:
“Here are some mediocre pictures of our mediocre staff.”

3. “Attention everyone! We will be doing a staff photo shoot with a professional photographer on this date so please get a haircut and wear nice clothes.”

These are beautiful, well exposed, high resolution images. An absolute delight for web designers to work with. They don’t have to be straight-faced images on a white background; feel free to get creative with various settings and poses so long as it reflects your brand and personalities.

What this says to people viewing your site:
“We care enough about our staff to make sure that they are presented in a professional way that represents our values and culture. We’ve done such a great job with taking these pictures that you can bet the products and/or services we provide are just as creative and professional.”


This goes beyond simple staff head shots. The same rules apply for photos of your office, products, etc. By taking your time to ensure that a few elements such as lighting, composition and expression are consistent, you can greatly improve your online impression.
As the saying goes: How you do anything is how you do everything – Make sure that the images and graphics on your website are sending the right message to your potential clients.

5 Reasons to Use WordPress For Your Real Estate Website

So, you’ve decided to launch a blog or real estate website? Chances are you’re not building it by yourself. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not have to be an expert on. Of the platforms out there WordPress has emerged as the clear leader. Here are some reasons why.

1. Popularity

WordPress is currently the most popular CMS in use on the Internet. All in all, almost 15 percent of all websites are on the Internet today are powered by WordPress, and 22 percent of new websites are choosing it. Why is this a good thing? Well, first of all, WordPress is open source, which means that the hundreds of thousands of developers who use it can contribute to improving its quality. This is why WordPress can release software updates more often than most technology companies, helping to keep your site secure.

WordPress’s popularity among regular site owners has a similar benefit. The more site owners there are using it, the more feedback the software receives, and the quicker bugs are fixed. Finally, the market for plugin developers and theme designers is robust and profitable. As of August 2011, WordPress has over 17,000 plugins and 1,500 free themes. Because so many people are competing to create great high-quality themes and plugins, you end up with a superior product.

2. Ease of Use

Once you’re up and running, it’s incredibly simple to add content in the form of blog posts, pages, photos, listings, videos, music, etc. You name it, if it can be consumed on the Internet, you can add it to your WordPress site. Do this consistently and you’ll develop inbound links, improving your organic search results like the pros do.

3. Search Engine Optimization

WordPress is ready to play nice with search engines right out of the box. Its setup makes it easy for Google to crawl your website and collect information for its database. When it comes to blogging, WordPress can make you an SEO superstar with meta tags, customizable URL slugs, permalinks, trackbacks, and pinging—all designed to provide interactivity with other blogs (and their readers) and make your content accessible to search engines. Finally, there are plenty of free or low cost third-party plugins designed specifically for search engine optimization.

4. Power

Some people assume that because it’s a ready-made content management system, WordPress is meant for people and companies that don’t have the cash or the expertise to build a “real” website from scratch. But beneath WordPress’s user-friendly chassis is a seriously powerful engine that can handle just about anything you or your customers can dish out. In fact, some of the world’s most successful companies and highly trafficked websites use the WordPress platform as their foundation, including Mashable, The New York Times, CNN, Forbes, TechCrunch, Reuters, General Motors, UPS, eBay, Volkswagen, and Sony.

Although the core WordPress system is pretty basic, there are a great many ways to add on: custom web design and functionality, data integrations, user management tools, syndication tools, commenting systems, media management tools, web hosting, etc. You’ll have to pay for many of these additions, but because the core system is free, it’ll reduce your overall price tag.

5. Versatility

WordPress has tons of developers working on tons plugins, and many of these perform functions that are especially useful for real estate professionals. WordPress’s many features give you the ability to perform and provide a wide variety of real estate-specific tasks and services for your customers, including:

  • Show property listing data
  • Integrate map data
  • Share with social media
  • Post on Craigslist
  • Syndicate content
  • Syndicate listing data
  • Create forums and favorites lists
  • Set and show pricing levels
  • Enable subscriptions
  • Show geotargeted information
  • Provide CRM integration
  • Capture leads
  • Integrate payment gateways and invoices
  • Import and export data
  • Use coupon or discount codes