Perfecting the Marketing Email

Email marketing allows you to reach your target audience with content that is valuable and relevant to them. Consumers receive a variety of marketing emails each day, which means you need to know how to make the most of your email. Here are a few tips to get you started on email marketing:

Subject line

This part of the email determines whether or not your customer will open the email, which means it must be perfect! Try to keep it short and simple, but powerful enough to grab their attention. You can try asking a question or using emojis to keep them guessing.


Your company logo should be displayed here, as this is the first thing customers will see once they open the email. You might also want to include a tagline. It’s a good idea to hire a graphic designer to set up your email template for you, so your company can look as professional and on brand as possible.


This is the main content of the email. Try to keep sentences and paragraphs short to make sure all the information is read by the customer. Here you can include images, videos, illustrations, bold text, or bulleted lists to keep them engaged. Always double check your sentence structure and grammar as this is a representation of your company.


Include a line with the name of your company, your website URL and contact information. This will give your customers the opportunity to contact you directly if they wish, or visit your website to find out more about the company.


Directly below your signature, most people have social icons that link to social media accounts. This is helpful because it gives customers another chance to interact with and learn more about your company and updates that may be relevant to them.

If you’re thinking of creating an email template for you company, we can help! Contact us today to learn more.

Logo Design and Brand Creation

Nothing is more important to the success of a new firm than it’s branding. Without a great logo to catch the attention of potential customers, you run the risk of continuing to be invisible on the local Ottawa and international market. It doesn’t take a lot of money to secure a great logo and branding for your new venture, just a bit of inspiration, creativity, and simplicity. Consider the following ideas when selecting a new logo to represent your business:

The Simplicity of Your Message

Coming up with a new logo and brand for your business might seem like a daunting task, especially the first time that you design a concept representation of your firm. This can lead people down the wrong road, trying to communicate too many flashy and intensive ideas in too small of a visual spot. Instead approach the design of your logo from a place of simplicity . You can always make a logo more complex in the future, but during the first few months and years of a business endeavor, a simple design should be clear enough for the viewer to read and understand.

Logo Design Symbolism and Memorability

Though having a clean logo design is critical for a business’ success, it’s also important to have something memorable that  potential customers can latch onto and remember. In certain cases, you may wish to incorporate some kind of symbolism within the text or visual design of your company’s logo. Before setting down to draft a logo design, take a look at the established symbolism within the logos in your company’s industry, especially your closest competitors. Memorability is the goal: think about the most common logos you’ve seen companies like Nike or Starbucks – though the style of their logo may have changed slightly over the years, they remain as internationally-recognized symbols. That being said, don’t have the same color text or similar look as your biggest rival company, because people need to be able to differentiate between your firm and the others in the industry.

Setting a Professional Tone with Design

If you want to send a clear, strong, and professional image to your audience consider reflecting this in the overall look of your logo. A logo is the face of your company, so it should be attractive and inviting. During the initial period when you establish your firm, you will want to focus on a simple logo design such as the name of your company in a legible font and sophisticated color. You could draw inspiration by searching the Pantone website for particular shades that you feel capture the underlaying goal of your company’s mission. Ask a few of your trusted customers to look at the markups of your logo and discuss if the message that they get is clear and professional.

Designing a more complicated logo can be very difficult on your own, especially when your expertise is in running a business and not in the creative arts. This is where a good Ottawa logo design firm can help you.