In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business.
Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.
Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.
Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.
If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!
Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!
Content marketing involves the creation and sharing of online material like blogs, videos, and social media posts that are geared towards stimulating interest in a brands products or services without explicitly promoting the brand itself. This is done through a strategic marketing approach focusing on distributing valuable, relevant content in the hopes of gaining the trust and loyalty of potential customers.
Educate Your Audience
You can use content to inform your customers about a problem they may have, and a solution to fix it. For example, let’s say you are a fitness coach. Your content can teach your audience about workout problems they may be having, and how to correct those mistakes to train better and harder.
When you produce content for your audience, you create opportunities for them to get more involved. Giving customers the ability to follow your social media platforms, leave comments on blogs, and share video posts with friends creates tons of user engagement that can spread fast.
Good content and good SEO go hand-in-hand. SEO enables search engines to find your content, and great content will perform better in search engines. By formatting your content to appeal to both humans and search engines, it is more likely that your content will be seen by your target audience. Focusing on headlines, subheadings, and the specific words you use in your posts will all play a role in your SEO.
Content boosts business growth. The right type of content, placed on the right platforms at the right time will attract more people to your business. Bottom line, as more of an audience views your content, more of your audience will turn into customers, and more customers means more revenue for your business.
Want to know more about content marketing? We can help you find ways to incorporate it into your marketing plan. Contact us to chat about Ottawa marketing services!
With more than 6000 different competing types of mobile devices in the world today, the need to understand designing for the mobile environment has become an increasingly difficult task for marketers. Creating websites for mobile has traditionally been to choose one of two paths – create a single website and acknowledge that your content will be scaled to a small format or create a separate mobile site which will have limited content/functionality for the mobile user.
Responsive Design could be the answer and an “easier” approach to mobile for organizations. This article tries to explain what it is and how it could be used.
Responsive Web Design is an approach to a flexible website foundation — the ability for content to adjust (or respond) to hardware and resolutions. To understand the full responsive approach, it is important to understand the following terms and how they fit into the complete marketing solution.
Continue reading “2013 – The Year of Responsive Web Designs”
In today’s online world it’s possible to connect instantly with people all over the planet. Many of the people doing website design and copywriting services come from faraway places with no idea of where Ottawa is on the map. This can create problems when businesses choose to outsource work rather than using local web design companies.
It’s tempting to cut costs by outsourcing your work to providers advertising through the internet, but there are a number of reasons why you’ll be happier with the final results when you use a local Ottawa provider.
As small businesses add websites and internet services to their marketing mix it can be easy to lose sight of local customers who want to ‘see’ the face of who they’re doing business with. Your website should be able to reflect an understanding of the local culture and the local business climate. And, that’s not going to happen if your web designer is in India.
A local web design company has roots in your community, shops in the same kinds of stores and understands the commerce and people in your area. The cultural feel of a particular state is unique; your business caters to that special characteristic and your website should reflect that same feeling.
Good Business Practices- Hiring Local
Your clientele is made up of local people who frequent your business and support their local community. It makes sense that you would do the same for your business needs. It is easier to work with someone in your own state from a logistical point of view. And, if content or design need to be modified or updated you can easily contact the web designer and work to make the necessary changes.
Often, a remote website designer will simply disappear after the original contract has been met (or not) and the business owner is left without a way to address issues. That won’t happen when you’re working with local Ottawa providers. Their reputation is based on references and the good old fashioned word of mouth referral as well as their expertise.
At ForceFive Media, we work with clients looking for web design in the Ottawa area and also across the nation (We do a bunch of work in the USA – But we have a project lead who is from there). Website design is our business; we’re available when you need us. When you come to us for a website design, revamping of content, online marketing, search engine optimization or other services, we will show you a portfolio of work performed for other Ottawa-based businesses. Our commitment is to work with the local communities to enhance their business services.
So, to recap why your business would profit from working with a local Ottawa provider:
- The local web design company knows the community and your business needs.
- Cultural and language barriers are less likely to be present. Local providers speak the same language and work in the same time zone.
- Local providers are available for ongoing work and consultation services.
- When outsourcing web design services you can’t really be sure who is actually doing your work and how committed they will be to your outcome – the best web design for your business needs.
Yes, we might be more expensive than outsourcing work to remote providers or contractors, but we believe that our full book of services and support will enhance your business. Call us today.