WordPress for Business Owners – Understanding Why You Should Use It

Way back in the golden days (hahaha) of website design (you know, the 1990’s) people created their corporate websites using static HTML pages. These websites are made up of different physical files – a separate physical file for each web page. Every time you went to update the site, you had to upload a new file via ftp. There were also some major limitations on the ways you could design, layout and add functionality.

In our humble (but very experienced 🙂 opinion, anyone still using one of these 1990’s outdated websites is a nut job.

Flash forward to today and the most popular platforms for building a website is a thing called WordPress. When most non-technical people think of WordPress, they think of a blogging system. WordPress has an identity crisis. WordPress is far more than for blogging. WordPress is an open-source content management system (CMS) with incredibly powerful capabilities that come right our of the box. And more functionality is easy with the addition of plugins.

What in the name of Jebas does that mean?

A content management system is a platform for managing the content (pages, blogs, articles, news, etc) on your corporate website. There are many many content management systems on the market, but honestly, you dont need to look anywhere else then WordPress.

What’s so awesome about WordPress?

For starters – WordPress is an open source. This means it is free to use…Bonus! Because access to WordPress support is so easy, developers from all over the globe have added to the WordPress community. WordPress has a huge following of technical supporters, and this translates directly into new  plugins, capabilities, and other cool functionality advances to the platform. Developers are also constantly creating new WordPress themes and doing things that make WordPress better. This translates into cool things for free for your business!

Why do we love WordPress?

All that global collaboration has made WordPress into the coolest, simplest content management system on the market – period. Not only is it easy for us to design and develop unreal websites using WordPress but it makes updating it from your end easy also. You dont need to pay us to develop functionalities that are already available as plugins. Once we have your website up and running for you, we then train you on how to keep your new website updated. This saves time, and lots of support costs down the road. Its win-win!

How a Website From Local Ottawa WordPress Designer Could Benefit Your Business

It’s the 21st century, and the importance of having an impressive website is undeniable for any business. You can search for every one of your competitor’s website, and you’ll know which ones are doing the best simply by looking at their website.

You’re about to learn as to why hiring Ottawa WordPress designers will not only make your website more impressive than if you gave the work to someone else, but also cause your business to increase.

The first thing you should learn about is why WordPress is the preferred platform for creating business websites.

Why Use WordPress for Your Business?

There’s a good chance that the best looking of your competitor’s websites use WordPress at the technology to run their website. Most businesses are surprised to find out that a platform originally designed for blogging works amazingly for websites.

The true power in WordPress lies in its modular and extensible nature.

The base installation of WordPress is suited for a blog just as it would be a static website. You can modify the appearance of your URLs so that each page, to the untrained eye, looks exactly like a hand-made custom website page.

The real power, however, comes in with what WordPress can be made to do.

A WordPress Site is More Than Just a Website

At this time, there are just a little over 23,000 WordPress plugins available. Each one can modify or extend some aspect of WordPress.

Everything from rating pages and comments to integrating your website with forums for your customers to discuss topics on can be done with WordPress plugins.

The best way to get acquainted with WordPress is to see what it can do. That’s one that local Ottawa WordPress designers utilize the platform so much.

Ottawa WordPress Designers Know That Search Engines Love WordPress

The simple fact of the matter is that WordPress excels when it comes to on-page search engine optimization.

If you’re unfamiliar with the meaning behind that, it means that you’ll spend less time trying to rank highly in search engines. This results in more customers coming in to see your business sooner. It also means you’ll spend less money trying to rank highly for certain keywords that will profit your business.

The Very Best Part About WordPress

Without a doubt, the best part about WordPress is that it’s easy to use. You can design your own pages once you have a professional and astounding WordPress layout.

To see just how a WordPress website could affect your Ottawa business, contact your local Ottawa WordPress designers.