Important Things to Include in Your Digital Marketing Strategy

In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business. 


Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.

Social Media

Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.


Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.

Paid Advertising

If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!

Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!

4 Reasons To Include Content Marketing In Your Marketing Strategy

Content marketing involves the creation and sharing of online material like blogs, videos, and social media posts that are geared towards stimulating interest in a brands products or services without explicitly promoting the brand itself. This is done through a strategic marketing approach focusing on distributing valuable, relevant content in the hopes of gaining the trust and loyalty of potential customers.

Educate Your Audience

You can use content to inform your customers about a problem they may have, and a solution to fix it. For example, let’s say you are a fitness coach. Your content can teach your audience about workout problems they may be having, and how to correct those mistakes to train better and harder.

Encourage Engagement

When you produce content for your audience, you create opportunities for them to get more involved. Giving customers the ability to follow your social media platforms, leave comments on blogs, and share video posts with friends creates tons of user engagement that can spread fast.

Improve SEO

Good content and good SEO go hand-in-hand. SEO enables search engines to find your content, and great content will perform better in search engines. By formatting your content to appeal to both humans and search engines, it is more likely that your content will be seen by your target audience. Focusing on headlines, subheadings, and the specific words you use in your posts will all play a role in your SEO.

Business Growth

Content boosts business growth. The right type of content, placed on the right platforms at the right time will attract more people to your business. Bottom line, as more of an audience views your content, more of your audience will turn into customers, and more customers means more revenue for your business.

Want to know more about content marketing? We can help you find ways to incorporate it into your marketing plan. Contact us to chat about Ottawa marketing services!

Can Social Media Be Bad for Business?

Social media has changed the web for business in many ways, and some would say that it has made the Internet into what it was meant to be all along. People can connect with each other in real-time. They can also contact other businesses and organizations. They can investigate things that interest them (or want to buy) and learn about things that they never considered before. However, there is one other aspect to social media that has to be examined, and that is its destructive power.

If you are the owner of a business, a non-profit organization, or some other sort of firm, you need to be very careful when using social media for your business. Remember, everyone can see the things that you post. Even if you delete them, they can live on in screenshots and online internet archives. If you post something that is offensive, you can undercut your customer base and drastically impact your sales figures. It has happened countless times before you.

As an individual, you may find that social media gives your friends and family members a way to say things that they would never say in real life. While a discussion in a living room would remain civil and kind, a discussion on a social media site could quickly turn to an argument. Insults can easily be written with this sense of distance even if people would never say the same things in another setting.

Those who are in the public eye also have to be careful. There are many examples of athletes saying things that they later regretted, after it was too late. The New York Knicks’ Amare Stoudemire used a gay slur when addressing a fan earlier this year, and the fan took a screenshot and showed it to the world. This was very harmful to Amare’s public image. He was also fined $50,000 by the NBA.

In the end, social media is not inherently destructive. If it is used correctly, it can be very good. However, people need to make sure that they know what they are doing when they use the Internet in this way. They need to be careful. All of your online actions are visible to the public, so make sure that you never say or do anything on a social media site that you would not want the whole world to see.

8 Ways to Make Your Website More Social

Many companies in 2012 are trying to build more of a social buzz around their brands.  There are many solutions you can implement to make your website more social and engaging for your users.

1. Use Share Buttons to Spread Content

Using content-sharing buttons such as the “Facebook Share” or “Twitter Tweet This” buttons, visitors can post your content on their networks, encouraging their friends to visit your website. Put the share buttons on all blog posts, articles, photos or videos that are posted to your website.

2. Feature Social Links on Homepage

Place your social icons somewhere on the homepage where it’s prominent and easy for visitors to find. Don’t bury your social links on subpages within the website. It will encourage them to become a fan of your pages.

3. Allow Users to Login Through Social Networks

If you allow users to log in and interact with your site using plug-ins like Facebook Connect, then any activity will be automatically published back to that users’ social channel, encouraging their friends to engage with your website as well.

4. Embed Videos Using YouTube Player

Add a YouTube player to your website so you can create a presence on YouTube in conjunction with adding video content to your website. YouTube recently released the new playlist player, which is meant to display a series of videos from the same player. Video is a great way to keep your visitors engaged and the player is easy to manage directly from your YouTube account.

5. Install a Floating Social Bar

Remind visitors to become a fan of your page by installing a floating social bar to your website that stays with the user as they browse your content.

6. Stream Social Updates

Use the twitter widget and Facebook stream plugin to allow visitors of your site to view your social updates directly from your website. This might encourage them to fan your pages if they happen to see a tweet or status update that interests them.

7. Encourage Users to Submit Content

Keeping a website full of engaging content is time-consuming and difficult with limited resources. One solution is to ask users to submit content to your social channels that you can then feature on your website. This could lead to improved thought leadership and brand recognition for your company.

8. Connect Your Blog to the Website

Make sure your blog is fully integrated with your website so it can rank on fresh content posted to your blog. This helps with search engine optimization (SEO) and draws traffic to your website. Use keyphrase focused blog tags and categories to improve visibility and search engine rankings. Enable blog commenting as well using the social plugins mentioned above.

The Effectiveness of Social Engagement

Google recently announced Social Engagement Reports available through Google Analytics, which can measure the effectiveness of your website’s social engagement. The reports will help you analyze the sharing and social activity on your website including the information on any new Google+ interactions that occur on your website.

With search engine optimization constantly changing and social media continuing to become a large part of marketing, it’s important to build a social corporate web presence on your website so that you are positioned for better rankings, more social activity and potential leads.