How to Get More Customers Using SEO for Small Businesses

Creating a successful SEO plan for your website is essential for ensuring your website is visible to potential customers. To do this, you must put together various strategies that will help increase your website's visibility in search engine results. 

You can use tactics to optimize your website for keywords, create high-quality content, and build backlinks from other websites. These strategies will help your website rank higher in search engine results and make it more likely for potential customers to find it. Here's how you can use SEO to get more customers:

  1. Focus on the Right Keywords

To make your website more visible in search engine results, you need to do keyword research to identify words and phrases related to your business and content. These keywords should then be used throughout your website's content to optimize it for search engines. Doing this research and integrating the keywords into your site is the foundational piece of SEO and will help make your website more visible in search engine results.

  1. Create Good Content

To optimize SEO, small businesses must create content that is easy to read, understand, interesting, and engaging. This includes proper grammar, professional and inviting language, breaking up large chunks of text with lists and images, and utilizing headers to organize content. Additionally, adding numbers, data, and statistics will make the content more digestible and memorable. Lastly, ensuring that the content reflects the business's persona through its tone is important.

  1. Build Internal and External Links

An interlinking technique should be used to help Googlebot crawl through the website and make it easier for users to navigate the website. This includes placing internal links with relevant keywords in the anchor text and using external links when posting on other sites. This helps to direct potential users to the business's website while also boosting the website's reputation in the search engine's ranking system.

  1. Work on Metadata

Including the right information in your website's metadata makes it easier for Googlebot to crawl and index your site. This includes adding a description and relevant keywords to the page's code, which users can see when they look up your site on Google's result page. This helps Google better understand and rank your website and gives potential customers more information about your site.

  1. Use Good Images and Alt Text

Using images in your content can make it more engaging and interesting for the reader. You can use photos of your own business, employees, and products or stock images. It's important to include alt text for each image, which is a short description of what it shows. This helps make your content more accessible and helps with SEO, as the keywords in the alt text will be used to improve your visibility.


Using SEO to get more customers for small businesses is a great way to maximize your online presence, generate more leads, and increase profits. SEO is a powerful tool that helps small businesses get found online and attract more customers. Optimizing your website, creating content relevant to your target customers, and using local SEO tactics can easily increase your visibility and attract more customers. With a little effort and dedication, you can use SEO to grow your small business and reach more customers than ever. So, what are you waiting for? Get started today and watch your customer base grow!

Force Five Media is a trusted and established name in digital marketing with more than 85 years of experience. Since 1998, we have been passionate about driving intelligent, measurable growth for our clients. Our employees are dedicated to delivering innovative solutions and strategies designed to drive big results. We dig deep and tackle the tough deliverables for our clients. If you need SEO services in Ottawa, we’ve got you covered! Get in touch with us today and let’s talk!