Google Ads & Digital Ad Campaign Management in Ottawa

Paid advertising measured in leads, not clicks

ForceFive Media manages Google Ads and paid social campaigns for Ottawa businesses. We plan, build, track and optimize campaigns with our own team, with no long-term contract. Ad spend is paid to the platform and is separate from our management fee.

Talk to us about your ad campaigns or see our monthly packages.

What we manage

  • Google Ads: Search, Display, Shopping and YouTube
  • Facebook and Instagram ads
  • Retargeting and remarketing campaigns
  • A/B testing and conversion tracking
  • Budget management and optimization
  • Performance reporting and insights

How we run a campaign

  1. Tracking first. Conversion tracking is set up before launch, so you can see which ad produced each call or form.
  2. Search campaigns first. We start with Google Search to build conversion data from people actively looking for your service.
  3. Expand once the data supports it. Performance Max and other campaign types are added after Search has produced reliable conversion data.
  4. Optimize every month. We monitor and refine campaigns to lower your cost per lead, and report on what the budget produced.

Full-funnel campaigns

From brand awareness to lead generation and sales, each campaign is built around your business, your audience and your goals. Paid ads also work alongside SEO: ads bring leads quickly and show which keywords convert, while organic search builds traffic you do not pay for per click.

Frequently asked questions

How long does it take Google Ads to start generating leads?

Google Ads can bring clicks within days of launch. Getting to a steady, predictable cost per lead usually takes four to eight weeks of optimization.

Is ad spend included in your management fee?

No. Ad spend on platforms like Google or Meta is separate from our management fee.

Should my business invest in SEO or Google Ads?

Most businesses benefit from both. A common approach is to use ads for immediate results while SEO builds up.

Do I have to sign a long-term contract?

No. ForceFive Media does not make clients sign long-term contracts.

Contact us to get started, or see all of our digital marketing services.