Google My Business (GMB) is a free tool that allows businesses to oversee their online presence across Google, including Search and Maps. GMB listings appear in search results when people search for local companies, and they can include a variety of information, such as the business's address, phone number, hours of operation, reviews, and photos.
Businesses often ask whether posting on GMB can improve their search engine optimization (SEO). This article will answer this question by exploring what these two are all about and how they are intertwined with each other.
What Is SEO?
SEO refers to the optimization of a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal is to increase organic traffic to a website by making it more visible to people looking for what the website offers. SEO typically involves a myriad of techniques, such as keyword research, on-page optimization, link building, and content creation.
What Is Google My Business?
Google My Business is a tool that allows businesses to manage their online presence across Google, including Search and Maps. By creating a GMB listing, businesses can provide customers with information about their business, such as their address, phone number, hours of operation, reviews, and photos. GMB listings are free and can be accessed by anyone who searches for a business on Google.
How Does Posting on GMB Improve SEO?
1. Increases Visibility in Local Search Results
One of the most significant advantages of GMB is that it can improve a business's visibility in local search results. When someone searches for a company, Google often displays a map of local businesses that match the search query. By having a GMB listing, businesses can appear in these local search results, leading to more traffic to their website.
2. Provides Fresh Content for Crawlers
Google's algorithm considers freshness as one of the ranking factors. Regularly posting on GMB can provide fresh content for search engine crawlers to index. Doing so helps keep a business's GMB listing new and relevant, leading to improved rankings in search results.
3. Increases Engagement and Reviews
Posting on GMB can increase customer engagement and encourage them to leave reviews. Positive reviews can improve a business's reputation and increase its visibility in search results. Furthermore, having a company with positive reviews is more likely to generate clicks than businesses with negative or no testimonials.
4. Provides Additional Information for Google
By regularly updating a GMB listing with new posts, businesses can provide Google with additional information about their products, services, and events. This can help Google better understand the company and its offerings, which can lead to improved rankings and visibility in search results.
5. Integrates with Other Google Services
GMB can integrate with other Google services, including Google Maps, Google Search, and Google Ads. This allows businesses to reach customers across multiple channels and increase their overall online presence. Companies can use GMB to update their information on Google Maps, making it easier for customers to find and visit their physical location.
Google My Business is a powerful tool for businesses of all sizes to improve their online presence and attract more customers. By optimizing their GMB listing, businesses can improve their local SEO, provide accurate information to customers, and connect with them across multiple channels.
ForceFive Media is a digital marketing agency in Ottawa that is committed to helping businesses optimize their GMB listing and improve their online visibility. With our knowledge and expertise in SEO, PPC, social media, and web design, we can help businesses attract more customers and grow their revenue.
Call us at (613) 801-2325 to learn how we can help your business reach new heights!