Why Keeping Your GMB Updated is so Important
Google my Business is an incredibly important tool to keep your company at the top of Google’s search engine and keep your company easy to find when looked up. When you look up most companies today, you input their name into Google and then a detail box pops up with information such as opening times, services, website, etc. – this is known as your Google My Business (GMB) page. If you aren’t keeping this up-to-date, you are missing out on a very valuable tool that helps keep your customers up to date with your business!
Why, is this such an important part of your marketing?
Customers find you easier
When you are looking for a business online you want to be able to find it quickly and efficiently. If your business is not appearing on Google, you may miss the opportunity to gain new customers because they will go for the company that pops up most prominent in their initial search. By taking the time to update your GMB page, you ensure that people can find out who you are, where you are, and much more details which are very important to your long-term development as a business and a community platform.
Offer accurate contact details
From having your proper website URL to the opening times and phone numbers, GMB offers instant contact details. Someone can then give you a quick call with one click on their mobile device, or visit your website much quicker. As such, you must make sure that your details here are correct. Otherwise, people may show up at the wrong location or will grow frustrated with not being able to contact you and instead will likely go to one of your local competitors instead.
Show off your reviews
GMB also shows off the most recent Google reviews you have received. As such, you should be looking to ensure that your business is seen as a first-rate enterprise. Google My Business does a lot for making sure you can show off what others have had to say about your business. Quickly showing off those reviews makes it easier to give a customer an idea of whether or not you can meet their needs. You can also respond to clients’ reviews and this will bring your engagement up.
Maximize your visibility
Having as many little tools as possible to help people find you is very important. Being one of the first names to appear on GMB is very useful as it can make sure you are spotted by customers new and old. They can then easily share your details with others, making it much easier for your business to start bringing in new interest from those who might never have come across your business on a non-GMB search.
Show off your location
If your business is in a location that might be hard to explain, GMB shows people where to go via Google Maps. Now someone who is unable to find your store when out in person might be able to swing by and pick up what they were looking for. Without GMB, though, you are relying on people knowing the local area enough to be able to hunt you down without having to look for any directions.
Now that you have read the above points, we hope that you have a better understanding of why GMB (Google my Business) is vital to helping your business presence grow online and help your clients find you without any issues. Here at ForceFive Media we are experts in GMB and hope to hear from you soon so we can help you get your GMB profile created, updated, and bringing in customers.