Case Study: Commercial Accessibility & Ramp Solutions
Industry: Commercial accessibility and ramp solutions
Services: SEO strategy, keyword optimization, content development and AI search visibility
Helping an accessibility solutions provider compete for high-intent searches
In the accessibility industry, visibility matters most when customers are actively looking for a solution. Whether someone needs a wheelchair ramp installed, a temporary ramp rental or an accessible commercial entrance, their search often reflects an immediate requirement. Our client needed to strengthen its presence for these valuable searches while competing with established suppliers and service providers.
Results at a glance
As of November 2, 2026.
- #1 on mobile for a core commercial search
- #2 on desktop for a core installation search
- #3 on desktop for a primary rental search
- 14 tracked search positions in Google's top 10
Our approach
ForceFive developed an ongoing SEO and AI visibility strategy focused on connecting the client's services with the searches most likely to generate qualified inquiries:
- Identifying high-intent keywords across rentals, installation and commercial accessibility
- Improving the relevance of website content for important services
- Developing content around common customer questions and specific product applications
- Tracking desktop and mobile rankings to find opportunities for further optimization
- Monitoring visibility in AI-powered search alongside traditional Google rankings
Tracked rankings
| Search type | Desktop | Mobile |
|---|---|---|
| Core commercial search | #4 | #1 |
| Core installation search | #2 | #7 |
| Primary rental search | #3 | #2 |
| Commercial rental search | #3 | #3 |
| Accessibility installation search | #9 | #12 |
| Construction-focused rental search | #4 | #12 |
Tracking snapshot: November 2, 2026. Rankings are location- and device-specific and may fluctuate.
Why it matters
These are not just broad visibility gains. They put the business in front of people searching for specific products and services. By prioritizing commercial and transactional searches, the campaign has built a stronger foundation for attracting relevant inquiries without relying only on paid advertising.
What's next
Our next priority is to expand coverage of underserved product and service searches, strengthen relevant website content and keep monitoring AI-powered search visibility.
The takeaway: a focused SEO strategy can help a specialized business compete for commercially valuable searches, even in a market with established competitors.
Start your SEO + AI visibility review, or read how we approach SEO and AI search visibility.
Results as of November 2, 2026. Performance examples are drawn from active ForceFive campaigns. Client identities are intentionally withheld to protect competitive information. Search rankings and AI visibility change over time and may vary by location, device, platform, model and query.