Case Study: Multi-Service Ottawa Healthcare Provider
Industry: Healthcare, physiotherapy and rehabilitation
Services: Local SEO, content strategy, keyword research and AI search optimization
Building search visibility for a multi-service Ottawa healthcare provider
Healthcare search is highly competitive. Patients often search for specific symptoms, treatments or rehabilitation services rather than the name of a particular clinic. For a multi-service provider, the website has to be discoverable across many treatment categories while showing the expertise behind each service. Our client wanted to improve visibility for these searches and build a stronger presence in both traditional and AI-powered search results.
Results at a glance
As of October 30 to November 2, 2026.
- #5 on mobile for a specialized Ottawa treatment search
- #7 on desktop for the same treatment search
- +89 positions on desktop for an Ottawa injury clinic search
- +89 positions on desktop for an Ottawa pain treatment search
Our approach
ForceFive developed an SEO and AI visibility strategy built around the treatments and questions that matter to prospective patients:
- Researching treatment-specific and location-based keywords
- Identifying opportunities across physiotherapy, injury rehabilitation and specialized services
- Developing content that answers patient questions
- Improving website content around important service categories
- Monitoring Google rankings across desktop and mobile
- Tracking how the clinic appears in AI-generated recommendations and answers
Tracked rankings
| Search type | Desktop | Mobile |
|---|---|---|
| Specialized Ottawa treatment search | #7 | #5 |
| Ottawa injury clinic search | #11 | #15 |
| Rehabilitation service search | #13 | #12 |
| Ottawa specialized therapy search | #15 | #15 |
| Ottawa pain treatment search | #11 | #37 |
Tracking snapshot: October 30 to November 2, 2026. Position changes are relative to the tracking comparison period and do not represent increases in traffic or patient bookings.
Expanding into AI search
The strategy also includes monitoring visibility in AI-powered discovery. For a tracked question about a specialized therapy in Ottawa, the clinic appeared in responses from ChatGPT, Gemini and Perplexity during the October 22 measurement. That is an early signal of AI search discoverability, and it highlights opportunities to improve visibility across other treatment categories.
Why it matters
Patients increasingly search with detailed questions about symptoms, treatments and recovery. Building visibility across these searches makes the clinic easier to discover at the moment someone is researching care options. The campaign has produced encouraging improvements in selected treatment rankings, with further room to expand visibility across the clinic's services.
What's next
Our ongoing focus is to strengthen treatment-specific pages, expand useful patient-focused content and improve consistency across both Google Search and AI-powered discovery platforms.
The takeaway: healthcare SEO takes more than ranking for a clinic's name. It means building relevant visibility for the conditions, treatments and questions patients are actually searching for.
Start your SEO + AI visibility review, or read how we approach SEO and AI search visibility.
Results as of October 30 to November 2, 2026. Performance examples are drawn from active ForceFive campaigns. Client identities are intentionally withheld to protect competitive information. Search rankings and AI visibility change over time and may vary by location, device, platform, model and query.