Case Study: Ottawa Specialty Retailer
Turning strong organic authority into AI recommendations
This established Ottawa retailer already had meaningful recognition within its industry. The opportunity was to strengthen organic search visibility while measuring whether that authority also carried into AI search.
Results at a glance
As of October 1, 2026.
- #1 for a high-intent Ottawa product search
- #2 on desktop and mobile for a major brand and dealer search
- #1 in ChatGPT, Gemini and Perplexity for three separate prompts
- Approximately 32% overall AI visibility, with an average position of #1 when mentioned
Strong traditional search results
- #1 for a high-intent Ottawa product search
- #2 on desktop and mobile for a major brand and dealer search
- #2 on desktop and mobile for a valuable transaction-focused search
- #4 on desktop for a primary retail-category search
- #4 on desktop for a used-product search
These results show relevance across several parts of the buying journey.
AI search visibility
| Prompt | ChatGPT | Gemini | Perplexity |
|---|---|---|---|
| Best local service providers in the client's industry | #1 | #1 | #1 |
| Local retail recommendation prompt | #1 | #1 | #1 |
| High-value product and accessory query | #1 | #1 | #1 |
Across the AI prompts being monitored, the company has approximately 32% overall visibility, with an average recorded position of #1 when mentioned.
Why it matters
An AI search may recommend only a handful of businesses, with no page of ten results to scroll through. That makes entity recognition important: search engines and AI systems need to understand clearly what the company sells, what it specializes in, where it operates and when it is relevant to a customer's question.
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Results as of October 1, 2026. Performance examples are drawn from active ForceFive campaigns. Client identities are intentionally withheld to protect competitive information. Search rankings and AI visibility change over time and may vary by location, device, platform, model and query.